New mover letters · Perth, WA
Be the first business a new neighbour ever tries.
We post a personal welcome letter to every new mover in your suburb, with your offer inside.
- One business per niche
- Guaranteed delivery
- Every scan tracked
The letter
what lands on their doormat
Your welcome gift
Scan to activate it
To our newest neighbour
12 Banksia Way, Wanneroo WA 6065
one business per niche, so check yours is open
The problem
Your best future regulars just moved in. Your marketing has no idea.
Ads get scrolled past. Shared leads get split with your competitors. And the people most likely to become your regulars, the ones who just moved in, never hear from you.
A new mover picks a cafe, a gym and a dentist in their first month or two. Whoever reaches them first usually keeps them for years. Until now, there was no way to be that first hello.
Week one
still need to find
- a coffee spot
- a gym
- a dentist
- a hairdresser
- somewhere for Friday dinner
Nothing on that list is decided yet. Somebody gets to be first.
every one of these
is up for grabs
How it works
Follow one letter into the neighbourhood
A new family gets the keys
Boxes everywhere, nothing unpacked, no local anything yet. Every routine they will keep for years is still undecided.
Your letter is the first hello
Personally addressed, welcoming them to the neighbourhood, with your offer and a QR card tucked inside.
They come and find you
They scan the card to activate the offer, then walk in to claim it. One new regular in the making.
Maple & Main
Wanneroo · last 90 days
live
- Letters posted
- 214
- Offers activated
- 87
- Walked in and redeemed
- 41
Mar · Apr · May · Jun · Jul
Your dashboard fills itself in
Every letter, activation and redemption, recorded as it happens. Proof rather than promises.
Check if your suburb’s openWhy it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
The register
Wanneroo 6065
- CafeClaimed
- GymOpen
- DentistOpen
- HairdresserOpen
- RestaurantOpen
- PhysiotherapyClaimed
- VeterinaryOpen
- PharmacyOpen
- SolarOpen
- RemovalistsOpen
- LandscapingOpen
- LocksmithOpen
An illustrative register for one suburb. Availability for your niche is confirmed when you enquire.
two gone this month
Exclusivity
One suburb, one niche, one business.
Whatever your trade, while you hold it in your suburb every new mover’s first offer in that niche is yours, and only yours.
Each place on the register can be claimed once, and it stays claimed while you hold it. That isn’t urgency theatre, it’s the whole product.
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
Fair questions, straight answers.
With feed ads you pay for impressions, with no guarantee anyone in your suburb ever sees them, and you bid against every other advertiser. We can't promise you a click for $8, and we won't pretend to. What we can promise is a guaranteed physical delivery to a household that just moved into your suburb, with your offer inside and full tracking of every scan and redemption. It's a precision channel, not a volume one.
Reply card
Is your niche still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally